Google Tag Manager (GTM) is free software from Google that allows you to install various types of measurement tags (code) to your website. Prior to GTM, tracking codes had to be added to WP sites using plugins or hard-coded, usually by a web developer on each individual page. Over time, it gets difficult when it comes to maintaining/updating them. But Google Tag Manager solves this problem because all your tags are stored in one place, your GTM account.
During this session, Sajid will walk you through the benefits of using GTM, best practices, and share the steps to get started right away without having to hire a developer.