How to Start and Scale Your Conversion Optimization Efforts in 2024

In 2024 companies are being asked to do the impossible, with renewed emphasis on acquisition and retention, all while budgets are shrinking and performance results are monitored more than ever before.
This means companies are looking to get every last drop out of their teams and budget.
One of the most efficient ways to get more out of your budget, and your team, is to implement a conversion optimization program optimized for learnings and improving conversion.
My presentation is all about how to start and scale a conversion optimization program in 2024.