All Good Websites Start with Content Planning: A Creative Director’s How-To Guide

From a former copywriter-turned-Creative Director, learn why frontloading your website process with better, more detailed planning will lead to an easier design & build phase. More importantly, learn how to approach this planning stage so that it’s extra time well spent. We’ll cover things like strategic sitemapping, audience-driven content planning, creating smarter navigation pathways, and why we need to do all this before anyone designs or builds a thing.